Jägermeister makes GP participation possible
Early in 2006, two Namibian riders were chosen to participate in the Grand Prix of South Africa, one of them being Ronnie Adams who will represent Namibia in the MX1 class (known here as the Open-Class category).
Great costs are involved with the task of competing against the best riders in the world. The bike needs to be in peak technical condition and physical fitness is an absolute must. Brockmann & Kriess, the marketing organisation of the German spirits quality brand Jägermeister was more than ready to support a Namibian rider at the only World-Championships race on the African continent.
 f.l.t.r.: Pieter Maresch (Sales Manager Brockmann & Kriess), Ronnie Adams,
Celene Adams and Jägermeister Representative Jurie Booysen
In Jägermeister's mother country Germany, everybody recognises the orange-coloured BMW and Porsche racing cars, which take part in the German Racing Championships. Now the Suzuki bike only has to get painted Jägermeister-orange – the Jägermeister racing shirts for Ronnie have already been ordered.
Jägermeister is a herb liqueur, who's recipe has been kept a secret since the brands founding in 1934. It is only known that the recipe contains extracts from 56 different herbs, flowers and fruits. Since the 1990s Jägermeister upholds an aggressive marketing strategy, aimed at younger consumers, and has been very successful. In the USA, Jägermeister is absolutely popular and the brand is Germany's most successful export spirit, selling in more than 60 countries around the world, including Namibia.
Ronnie will also be supported by the energy drink producer Mad-Buzz as well as by Suzuki-Namibia, for whom he has been riding for an uninterrupted 14 years. The new Jägermeister/Mad Buzz/Suzuki-bike will be revealed at the next race on the 1st of July at the Gallina Moto Cross Park.
The 2nd rider from Namibia is Brannigan "Animal" Wise, who will represent his mother country in the MX2 class (125ccm class).
We wish them both a successful performance and always remember: It's the taking part that counts!
|