There are bankers or industrialists who doe care how their sponsorship is used and who ask themselves the question "what do I get in return for sponsoring a certain type of sport?".
It is not easy to pay back a sum X in the form of PR-campaigns but a sport which takes itself seriously sees to it that all newspapers receive press-releases, that all relevant information is lead to the popular MX-web-pages in southern Africa, Europe and the USA, that all of Namibia’s radio stations inform listeners about the events, and that NBC-TV receives invitations to the races.
In addition, VIP-tickets should be offered to the sponsor and there should be an enclosed terrain for the sponsor and his guests at the venue. All these options are used and offered by the Windhoek Moto Cross Club.
Such a PR-campaign doesn’t go unnoticed. Potential sponsors will regard it as well as other motorsport clubs, and of course the sponsor himself. Wesbank
is known for looking closely at what they are receiving for their money … and right they are.
On the 16th of August, the chairman of the Windhoek Moto Cross Club – Paul Loots, and the PR-Officer of the WMCC – Bernd Kroemer, were invited to a meeting in which Wesbank confirmed their sponsorship for another year. Elmarie Cilliers, head of the financing company Wesbank, an affiliate of First National Bank of Namibia
confirmed that she is very pleased with the positive image of the WMCC.
"No scandals, good club management and racing events on the highest level – the club functions as a role model," according to Mrs Cilliers.
Elmarie Cilliers (Head of Wesbank), in the background James Short (Business Development Manager) and the chairman of the WMCC Paul Loots (f.l.t.r.)
James Short (Wesbank Business Development Manager) confirmed that Wesbank will use the advertising space on Gallina more intensely and an advertising expert will be sent to each racing event to sound out future advertising activities.
Paul Loots thanked in the name of the WMCC for the generous sponsorship of N$ 60.000 for the year 2007.
"We are grateful for the generous support and hope Wesbank stays our faithful supporter for many years to come. We see a partner in Wesbank and we will treat Wesbank accordingly," said a content Paul Loots.