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National MX News : AMU Continental Chamionship
21.06.2009 Full Throttle AMU MX-Championship of African Nations

Main sponsor I Dream Africa

Without sponsors the “Full Throttle AMU” could have never get off the ground. The WMCC (Windhoek Moto Cross Club) noticed that engaged sponsors for the past 6 years were not able to committ themselves for 2009, due to the worldwide financial crisis. Companies became reluctant to offer the required financial assistance. Nevertheless in a team-effort the WMCC managed to get the money together to hold the biggest Motocross event on the African continent in the year 2009, the “Full Throttle AMU”.
f.l.t.r: Uys Prinsloo, Jan Swartz (both representatives of I Dream Africa) 
 and Michael Nederlof (WMCC)
f.l.t.r: Uys Prinsloo, Jan Swartz (both representatives of I Dream Africa)
and Michael Nederlof (WMCC)
One of the main-sponsors of this major event is the company I Dream Africa. I Dream Africa will supply the WMCC with a total mobile sanitation solution, whereby the mobile loos are state of the art, with airconditioning and background music. Plus they provide the WMCC with a massive tent to hold the prize-giving, capacity for 300 persons. They built a boma with camp fires and laterns all that on the club’s own premises in Olympia. But that is not all, I Dream Africa will run a bar-service and be repsonsible for an unforgettable buffet.
At a meeting with Uys Prinsloo and Jan Swartz at the Clubhouse one could feel the enthusiasme of the two gentlemen and it was quite interesting to hear about the diversification of this major company in South Africa and Namibia. I Dream Africa was formd in 2006 and started off as a small operation, catering to the mixed market of adventure and incentive packages focusing on guided off road adventur tours. From 2007 extending and diversification set in. Today the company is structured in seven individual divisions, composing out of the follwing: Tourism, Events, Equipment rentals, Transport, Catering, Sanitation and Manufacturing.
Interesting to hear that I Dream Africa caters also for niche activities tourists maight be interested in, like bow hunting or tailor made photographic safaris to name but a few. The event division provides total logistic and management solution, the logistical requirements are met by combining the other divisions and assets to provide transport, catering, tents, stageing, lighting and so forth. The catering divison can handle anything from private functions to public functions. In the Manufacturing division I Dream Africa is specialised in designing and manufacturing custom equipment like spezialised tents, off-road equipment, trailers and any vehicle requirements.
This major company emloys about 170 personnel in South Africa and Namibia. It has choosen the WMCC to be partner also in the years to come.
Author: Bernd Kroemer ... [back]
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